Building Buyer-Centric Messaging that Works

Does your message get through to your buyers? Is it easy for employees at all levels to implement and use? Join Arketi Group as we present a webinar to help you create your messaging, ensuring that it’s built with each target, product and buyer persona in mind. Those attending this webinar will benefit from learning best-practices to:
• Revitalize understanding of successful positioning
• Unite corporate messaging and segmentation
• Develop positioning that works – at the corporate level, for vertical markets, and for product or service lines, and for buyers within organizations
• Develop a message that can be communicated by every employee, at every level

About the speaker:
Sami Jajeh, principal at Arketi Group, has more than 25 years of experience in strategic and product marketing, marketing communications and PR, and sales and business development. He provides Arketi Group’s clients with senior-level expertise and marketing advice from a technology businessperson's perspective. Sami combines both an MBA's critical thinking skills and extensive technology marketing domain knowledge to solve tough, strategic marketing questions. Sami is the Immediate-Past President of Technology Executives Roundtable and is currently on the board of TAG Business Launch. Sami is a graduate of the Technology Association of Georgia board and is also very active in High Tech Ministries. In 2011, Sami was awarded the Life Time Achievement Award by the Technology Association of Georgia. He has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Science from University of California, Berkeley.

TAG Member Discount Code: QDZYYHHZ